Must-Have E-Commerce Features
Online merchants already understand the need of having a professionally-designed website. However, are you aware of various e-commerce features that are required to making your online business successful at selling and marketing products?
As several shopping cart technologies and solution providers continue to grow, there are certain features that you should ensure your e-commerce website to have. Although a compelling and professional design is needed, poor e-commerce features can break your online business easily. In fact, eCom success academy review can help you understand e-commerce features and trends of 2018. The following are some important e-commerce features you need to incorporate into your online store.
Your shopping cart should be search-engine friendliness. You need to have the ability to control title tags, keywords, and meta descriptions. In this way, you can easily optimize your products for search engines. Moreover, you need your shopping cart to generate keyword-rich URLs based on the category and product names.
PCI compliant hosting
Since your business will accept online payments, you need to find a provider who is going to host your website in PCI compliant environment. This is necessary as you are required to comply with Data Security Standards (DSS). As of now, the card industry requires that any particular merchant, software, or organization that stores, processes, and disseminates credit card information ought to be DSS and PCI compliant. If not, you risk hefty fines and even losing the ability to process cards altogether.
Cross-selling and up-selling features
Upselling means providing your customers with a product, which is of great value than they are currently considering. It also involves adding options or features to a particular product to try to increase their spending. On the other hand, cross-selling refers to the selling of items which are complementary to a given item they have to purchase. Ensure you make such techniques part of your online marketing. A good shopping cart technology ought to offer automated features, which can accomplish such marketing techniques. Ensure the shopping cart offers valuable recommendation tools.
Flexible pricing management
You need to find a shopping cart which provides flexible pricing features. Also, it ought to allow various pricing options. This is necessary to accommodate things such as promotional pricing, orders, retail pricing, and much more.
Product review feature
You should note that product reviews are important marketing tools. Studies show that even bad reviews can help sell a product as compared to not showing product reviews at all. You need an e-commerce solution that allows customers to publish reviews of different products you are selling.